search : SEO

Yeah, yeah, you're a 21st Century digital boy (or girl). You've got 900 Facebook friends, 1,200 twitter followers, and power accounts at digg, reddit, and StumbleUpon, but does anyone actually know you?

Why does your website exist and how do you measure if it's meeting that goal? Web analytics can help you see your website through a different prism.

Following up on last week's Whiteboard Friday, this week Rand discusses what PageRank means to YOU.? How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your

The only parts of the link building process that I will employ automation for are those that do not involve human contact. I’ll do link audits using proprietary scripts, but once I have a database of target sites I do the rest myself. Target site

Want to learn more about how you can make money online with a blog? Download My Blog Building Blueprints. Also, I'll send you free copies of my articles every Saturday morning at no cost to you! I also recommend receiving my daily updates, my RSS Feed, an

Created by SEOmoz readers, the YOUmoz features subjects of discussion that are of interest to our members. Anyone can contribute and the best submissions are promoted to the main SEOmoz blog!

Having read Duncan's post about Information Architecture, I thought I would write a short follow-up about an important means of navigation and IA: the paging navigator. Providing a well thought out paging navigator can immensely increase the value of your

What's the ranking impact of a Web page's URL structure?

This is a topic that has haunted me for years.? And to this day, it is not something I've been able to master completely.? How do you approach a potential SEO/SEM client?? Do you have a checklist, a script, or list of questions?? From where I'm sitting, t

One of the central goals of all the major search engines has always been to limit the extent to which manipulative activity could affect the top search results. It's been my general opinion that there's no better place to start this enforcement than our f

Website has over 4K links pointing at the domain. All “articles” on this blog are the exact same format (description of company usually followed by a general complaint about their products and/or services). Each article has 3 or 4 link

There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion i

It is 100% dependent on the outcome I’m expecting that link will cause, and the signal of intent that link may send to the search engines. That’s a fancy way of saying I never buy links with the intent of improving search rank, because I just don’t

Thanks to the SEOmoz Q+A, we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of Pa

This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the key

Earlier this year Rand did a white board friday talking about how to get an seo job. A couple of years ago Rebecca covered the SEOmoz hiring process, with a full re-cap of how Jane became a 'mozzer.

Avoiding keyword dilution and cannibalization on your site

There has been a spate of posts recently that talk about spammy SEO agencies offering guarantees, trying to con webm...

SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted, but never really had access to.? What we found though is that once you start collecting that data, there's a lot more to it than one might think.? Building Li